Regional Marketing Manager, Google Enterprise, Benelux - Amsterdam
This position is based in Amsterdam, Netherlands.
The area: Marketing
The Google Marketing team is responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programmes that are as entrepreneurial, data-driven and respectful of our users as Google itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.
The role: Regional Marketing Manager, Google Enterprise, Benelux
As the Regional Marketing Manager you will have a chance to shape the future of how technology is used in the workplace and be part of an entrepreneurial team in a rapidly growing business. You will be an innovative marketing manager, with experience in crafting and executing both online and off-line demand generation campaigns. In this position you will define innovative ways to educate IT decision makers and buyers about Google's Enterprise products in the Benelux region. You will work with the Enterprise leadership team for the region to understand awareness and demand generation requirements, develop a marketing plan and promotion calendar, execute campaigns and track results. Through those campaigns, you will attract new Google customers and engage with existing customers and partners. You will test new marketing programmes, including new Google advertising options, and adjust your tactics based on campaign effectiveness. This is a great opportunity for anyone with aspirations to be a leader in B2B technology marketing. This role will include regular travel across the region and to the UK.
- Full ownership of marketing strategy and campaign execution across the region
- Demand generation planning inc. promotion calendar and campaign mix
- Managing and executing programmes including campaign performance tracking
- Planning and running awareness initiatives and campaigns
- Developing creative assets and tools including collateral and case studies